Project Description

Nabisco challenged my creative team to deliver something innovative in the snack aisle. I visited several stores looking for what we could do differently. I noticed that all the brands used product and lifestyle photography was done in color. The result was creating point of sale displays, shelf talkers and wall banners featuring a quick headline along with lifestyle and product photography done in black and white. The campaign definitely stood out in the snack aisle. So much so, that it lasted in store for nearly 6 years and the client recently launched another campaign in the exact same style.