Project Description

As the lead creative on the digital team for all Kraft work at Publix, the retailer kept asking for a loyalty program without plastic loyalty/store cards. One night I saw a commercial for a new app for Chase Bank where a customer could snap a photo of a check they received, text it to the bank where it would be deposited. I came up with the concept where the Publix shopper would download the Cooking with Kraft App, snap a photo of their receipt where optical recognition software on the back end would recognize Kraft purchases and give the shopper credits.

Earn enough credits and cash them in for Publix gift cards of varying denominations.