Project Description

Carbon Express is a top tier Crossbow and hunting equipment manufacturer. They looked to my team for a complete b2c and b2b campaign. Custom photo shoots for a product catalog, print ads and hangtags were done. The hangtags were groundbreaking innovations in that they talked when opened and spoke to the benefits of the product in the consumer’s hand. The hangtags educated consumers and were used in big box stores where retail staff was sparse if even existent. The work was well received by the client and one product in the campaign had a sales increase of 45% from the previous year.