Project Description

Looking to draw attention to its Outdoor/hunting section, Booth Newspapers, a chain of regional papers in Michigan, looked to my agency to create a series of radio spots. We developed a sweepstakes awarding winners gift certificates for hunting gear at a regional sports retailer. The story of each of the spot centered on a deer disguised as a hunter as they all banter about the conditions as well as the sweepstakes in the paper. The results were award-winning earning two Silver Microphone Awards for best regional spots.